Microsoft Reboots Hotmail Email Service as Outlook.com - WSJ.com: "Hotmail is going cold, at least as a brand.
Microsoft Corp. MSFT -0.57% is phasing out the email service, a pioneer of electronic mail accessed on the Web, in favor of a new-but-old brand: Outlook.
The company said Tuesday it is converting Hotmail, which competes with Google Inc.'s GOOG +0.11% Gmail and email services from Apple Inc. AAPL +2.64% and Yahoo Inc., YHOO -0.88% into a revamped Web-based email service called Outlook.com, mirroring the name of Microsoft's dominant line of workplace email software.
Microsoft said its goal is to update a product that hasn't changed much in years, tie it more closely to other Microsoft services and give people a single hub for contacts on email, Facebook Inc., FB -6.22% Twitter Inc. and other non-Microsoft services.
The makeover of Hotmail comes as mobile devices and social media are changing communications throughout business and family life. While email has been a mainstay for PC users since the 1990s, texting on smartphones and messaging on websites like Facebook have trumped email for many users. The new Outlook.com is designed to blend attributes of both new and old communication tools, and adapt them for hardware beyond PCs."
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